Effectiveness of Blinking Lights

Effectiveness of Blinking Lights

It can sometimes be easy to underestimate the impact of one small blinking light, yet a small blinking light is capable of creating a driver yield rate of greater than 70%! RRFBS: Rectangular Rapid Flashing Beacons Crosswalks equipped with blinking lights, known as...
Biking to Work: 5 Lessons Learned from My Commute

Biking to Work: 5 Lessons Learned from My Commute

As my company (Amazon) started to ask employees to return to the office after the consequences of the COVID pandemic were better understood, I faced a dilemma: I had moved to Cupertino with my family in 2020 without even thinking about where my office location was....
WBC in the News!

WBC in the News!

Walk Bike Cupertino has been getting  a lot of press lately for our efforts to make walking and biking safer and easier. Recent news stories have centered on two issues: the continued safety issues at Calle de Barcelona and Finch near Cupertino High, and the...
What we can learn from Amsterdam and Copenhagen

What we can learn from Amsterdam and Copenhagen

Different countries around the world have varying levels of support for biking infrastructure. While in most countries, gas-powered vehicles such as cars form the majority of transportation, a few countries in particular have been particularly forward in implementing...